Our origins: Our team began as academic collaborators at Imperial College and the London School of Economics. We founded pow-dr after five years of research into the technical feasibility of what has now become our product. We continue to develop pow-dr using approaches backed by behavioural science – always putting users first.

Our inspiration: Throughout our experience, we recognized the powerful possibility to enable our users to be rewarded for doing good, and most importantly to have true agency in the renewable energy transition and climate change mitagation.

Our mission: We are enabling a near-term future in which the growing network of our users around the world — our pow-dr planet — eliminates the need for fossil fule generation to back up renewable generation sources when the sun isn't shining and the wind isn't blowing.